matcheez

Packaging is an area of design that is particularly driven by the ever-changing demands of consumers. By understanding customer’s and their needs, the market and competition, I began the process of ideating a new and meaningful packaging solution to the existing packaging problem.

 

Matcheez was created in response to the flaws of the traditional and unappealing plastic hanging bag of children’s underwear. With functionality and reusability at the forefront, the internal sliding tray with dividers can easily be removed and used as drawer dividers for their underwear or simply removed to allow the packaging to be used as a pencil box or storage. And to ensure the target audience is able to get the most out of the packaging, I chose to go with a box that could be coloured in.

CONCEPTUAL ASSESSMENT BRIEF

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BRAND IDENTITY

PACKAGING